Aro

“Industrial Grotesk” describes the trend of the impactful grotesques used during the 1950s and later. It also illustrates the transition from poster-size metal and wood types to strong phototypesetting fonts for the press and advertising. With a large x-height, widths ranging from condensed to extended, and a single heavy weight, the Aro type family aims to capture and renew the feel of this period.