Privacy policy

General Type takes data protection seriously. This document (“Privacy Policy”) contains important information about what user information we collect, how the information we collect is used, shared, stored, and protected. Furthermore, this document forms a legal agreement between you and General Type and its website (“General Type” or “Site”). Please note that you accept this Privacy Policy when you visit or use our Site. General Type reserves the right to change or amend this Privacy Policy at any time, without any obligation of notice. You should visit this page periodically to review the Privacy Policy as it may change. Please review this privacy policy before using the Site or submitting any personal information.

Information we store and collect

Registration is required to purchase goods on the Site. When you register, we may ask for information including, but not limited to, your name and email address. General Type’s website uses cookies, which are essential to the functionality of the Site. Cookies are small files sent from a website to a user’s computer while the user is browsing the site. Our cookies collect information such as browser type, operating system, and the number of visitors to the site. This information Our cookies do not collect any personally identifiable information or pass personally identifiable data to third parties. If your browser is set to accept cookies, your continued use of our site will signify your acceptance of our cookie policy. If you wish not to accept the use of cookies, or to delete any that have already been set, please review your browser options for details. Some features on our website might not work correctly with cookies disabled. Information you enter on the Site for credit card ordering is sent directly to and used by third-party payment processors, and is not held, viewed, or retained by us. Please review the privacy policies of our payment processors for more information.

We use cookies to:

  1. Make our website work to provide you the best experience

  2. Improve the speed and security of the site

  3. Enable cart management and record sales information

  4. Allow you to share pages on social networks

  5. Make improvements to our website by seeing how users navigate around it

We do not use cookies to:

  1. Collect any personally identifiable information (without your express permission, such as by completing a purchase)

  2. Collect any sensitive information (without your express permission)

  3. Pass data to advertising networks

  4. Pass personally identifiable data to third parties

Permission to use cookies:

If your browser is set to accept cookies, your continued use of our site will signify your acceptance of our cookie policy. If you wish not to accept the use of cookies, or to delete any that have already been set, see below. Some features on our website might not work correctly with cookies disabled.

Our cookies, third party cookies

We use session cookies and every user who visits the site is assigned an anonymous identifier (in a cookie). This identifier is used for cart management. If a user adds something to their cart, this anonymous ID is stored in the database. If a user begins the checkout process and enters their email address, that email is associated with the ID. If a user completes the checkout process, their name is recorded as well. Session Cookies, not associated with sales, are only stored temporarily and are deleted from the user’s device when the browser is closed. Limited third-party cookies: these cookies are set by entities other than General Type and may be temporary or persistent. The use of third party cookies on this website is restricted and only allowed for social sharing (allows you to share our articles through the various social media networks) and when we embed content on the pages of this website from third party websites.

Managing cookies

If you wish you may prevent your browser accepting cookies from all sites, or stop it accepting cookies from a website. However, cookies are a feature of all websites, and preventing the placement of cookies is likely to limit the functionality of not only our site but many other sites. You can find the tools to manage cookies in the ‘preferences’ or ‘tools’ menu of your browser, otherwise you should use the ‘Help’ option in your browser for more details.

Anonymous visitor statistics

We may use Google Analytics services to measure how our site is used by visitors and to generate reports for our own use. Google Analytics does not collect any personal information about you. The following cookies are set by Google Analytics other analytics services may set others such as Pixel tracker and HTTP cookies. These cookies may expire with the session close or persist for at least 1 year.

How we use your information

General Type uses your information to generate statistical reports concerning users and to customize your site experience and to record sales. This information is used for General Type’s purposes only. This information is not shared with third parties.

How we protect your information

Our site uses secure server software (SSL) to protect information you submit to us. SSL protects your information by encrypting that information before it is sent to us.

Information sharing and disclosure

We do not share your personal information with third parties unless when required by law, when preventing or protecting from actual fraud or unauthorized transactions or investigating fraud which has already taken place. We do not share personal information for marketing purposes.

Your rights under the general data protection regulation (gdpr)

Residents of the European Union have certain data privacy rights under the General Data Protection Regulation (GDPR). These rights include the following:

  1. The right to access, correct, amend, or delete personal data held by General Type;

  2. The right to request a copy of your personal data in a structured, commonly used, and machine-readable format;

  3. The right to object to General Type’s processing of your personal data; and

  4. The right to lodge a complaint or concern about our data privacy policies with an appropriate supervisory authority as defined by the GDPR;

If you are a resident of the European Union and wish to exercise your rights under the GDPR, please contact us:


We do not knowingly market to, collect, or maintain personal information from persons under 13 years of age. We will take appropriate measures to delete any personal information we discover to relate to persons under 13.

Your rights under California law

Residents of the State of California have the right to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes, pursuant to California Civil Code § 1798.83. If you are a resident of the State of California and wish to exercise your rights under California law, please contact us via the information provided.